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Why media planning is like retirement planning

Updated: Jan 6

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for planning advertising campaigns.

papers, pen, calculator, money, keys

Quick question: Would you day-trade your retirement portfolio?


No? Then why treat paid media campaigns like get-rich-quick schemes?

 

Our latest report, "Paid Media is Like a 401K, Not a Penny Stock", is your roadmap to sustainable brand growth. We're breaking down why consistent, strategic advertising is the surest path to challenging the biggest players in your industry.


You'll learn: 


  • How spreading out $10MM in ad spend increased ROI for a real-life client by 51%

  • Why "going viral" is marketing's most overrated goal

  • Strategies to build customer loyalty that compounds like interest

  • Metrics that matter beyond short-term clicks


Plus - concrete case studies like Dollar Shave Club's marketing masterclass and Juicero's cautionary tale of startup hype. 

 

Brick by brick, not get-rich-quick. That's how real brands are built.





Your brand's future self will thank you!

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