In Q4 of 2024, research-backed supplement brand Theralogix and its agency partner Exverus Media effectively reached and engaged millions of Americans seeking health information via Google searches and Meta, plus an exciting, new channel: Reddit!
Reddit is an increasingly popular place for consumers and patients to seek answers about health conditions, wellness tips, specific brands and more for its relatable, peer-to-peer nature. The site’s high trustworthiness is particularly attractive for women seeking info about their health, which has historically been under-researched, underfunded, and misunderstood by the mainstream medical community.
From September to December 2024, the Exverus Media team (led by 2023 AdAge Media Planner of the Year Georgia Schreiner) ran a full-funnel media plan integrating Paid Search & Social to educate new consumers actively searching for answers and shopping for solutions Theralogix can help with. These include common nutritional needs like fertility and metabolism, uterine health, and reproductive health.
“In 2023, the Theralogix media strategy was fully focused on conversion, so in 2024, we recommended a channel mix promoting brand discovery, health education, and product consideration all at once”, says Schreiner. “We’re joining the conversation by establishing a presence in spaces where consumers already share info with their peers on social media."
As a result, Theralogix saw +33% increase in website traffic over the previous quarter and +634% increase in cross-network search! Most importantly, Q4 saw +32% growth in Shopify sales and +12% increase in Amazon sales vs baseline. That’s a quick lift!
About Theralogix
Theralogix raises the bar when it comes to premium, research-backed nutritional supplements. Every product is independently certified by NSF® International for content accuracy and freedom from contaminants. Theralogix has been a top physician-recommended brand for over two decades. For more information about Ovasitol and other products, visit theralogix.com.
About Exverus Media
Founded in 2014, Exverus is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at exverus.com.
Comentários