Exverus VP of performance marketing discusses omnichannel commerce with Stephanie Paterik, editor in chief of The Current by The Trade Desk
Unpopular opinion: Hillary Kupferberg wants AI to take her job!
She says passing off tedious and mundane tasks like billing to an AI assistant would free us all up to focus on more creative ideating, the fun part of the ad business.
Watch what else our performance marketing expert had to say about:
the rise of retail media & e-commerce
social media becoming increasingly shoppable, and
full-funnel campaign measurement
below!
To speak with Hillary or another one of our media buying experts, send queries to:
Michelle Andrade
Senior Manager, PR & Communications
And for more ad buying news and tips, join our free, weekly Paid Media Insights newsletter.
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