Exverus Wins WARC Award for Path to Purchase

Media agency recognized by annual WARC Effectiveness Awards for ingenious e-commerce advertising campaign in 2024

(MAY 23, 2024) LOS ANGELES -- Exverus Media's 'Premier Nutrition: Winning Prime Day' campaign is the proud winner of a Silver WARC Effectiveness Award, presented in association with Cannes LIONS, for Best Path to Purchase North America 2024. The campaign demonstrated ingenious tactics for successfully bridging social media with e-commerce, making Premier Protein shakes one of the top-selling items on Amazon during its October 23 Prime Day event.

Amazon Prime Days are always sales-driving events, but outperforming the heavy competition there required thinking along the entire purchase path. Instead of just loading up on targeted ads on Amazon, we took a risk by meeting our target consumers where they are (largely, social media) - something extremely rare and perhaps never done before in this way. On TikTok and Instagram, we served up the kind of influencer content our target enjoys to create awareness; nurtured consideration and urgency with TikTok’s timer features; and attached shoppable links from the social videos directly to the Amazon product pages with excellent deals to follow through with purchase. The future of omnichannel marketing success lies in seamlessly guiding a potential consumer from wherever they naturally gravitate toward a purchase with a single click.

The North America WARC Effectiveness Award for Best Path to Purchase "recognises how brands have used omnichannel strategies to optimise the customer journey across the funnel. The judges reward activity that has driven businesses forward through a successful orchestration of e-commerce, social commerce, and physical channels."

Founded in 2014, Exverus Media is a Los Angeles media agency elevating growth-stage brands through traditional & programmatic advertising, retail media networks & e-commerce, paid search, social media advertising, and OOH. Our data-driven media campaigns combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Follow us on LinkedIn, Instagram, and YouTube.