The Festival of Media North America Awards celebrate excellence in marketing, advertising, and media campaigns from agencies large and small.
Exverus Media has won the Best Retail Media category at the Festival of Media North America (FOMNA) Awards for Premier Nutrition: Winning Prime Big Deals Day. The honors were given at a ceremony at the Sky Theatre in New York City the evening of December 5, 2024.
Premier Nutrition: Winning Prime Big Deals Day was a multichannel paid media campaign that made Premier Protein Shakes the #1 top-selling item across Amazon on Prime Big Deals Day in October 2023!
We achieved retail media success by designing a new path to purchase, meeting our target Gen Z and Millennial "Healthy Strivers" where they actually discover and consider brands: social media. Social influencers created engaging videos showcasing our products in their daily lives, resonating with our audience personally. Simultaneously, we employed an Amazon daypart strategy to prioritize ad spend during the historically optimal times of day and a sponsored display remarketing strategy to nurture past Premier Nutrition page viewers down the funnel. The record-breaking sales achievement garnered millions of press impressions.
"The final judging session was a dynamic exchange of ideas with jurors thoroughly assessing the outstanding media work that defined North America last year. The level of strategic thinking and execution has set a new bar for media working in the region. What truly stands out is the growing focus on creating campaigns that not only resonate with audiences but also drive lasting impact, reflecting the industry's commitment to pushing boundaries and shaping the future of media." - Leah Mellard, Awards Manager, Festival of Media
See all the 2024 winners here!
Founded in 2014, Exverus is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust.
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