Adweek awarded the New Belgium Brewing Megabrand campaign for excellence in digital media planning.
(August 20, 2024) Exverus Media's omnichannel 'Megabrand' campaign for New Belgium Brewing's Voodoo Ranger IPAs has been awarded Adweek Media Plan of the Year for Best Use of Programmatic Media.
Voodoo Ranger was facing a storm of competition from challenger brands in 2023, so they brought in Exverus to secure their spot at the top of the craft beer charts. Together, we expanded Voodoo Ranger's edgy, adventurous creative identity out to a fully digital, 360 media campaign. We programmatically bought ad inventory on social, video, and premium CTV channels as part of their larger marketing efforts. Our Megabrand campaign surpassed all of New Belgium's goals, raising cross-channel ad awareness by 44%, brand favorability by 23%, and business sales by 26% year-over-year. Live Rangerously!
To see more of our work with Voodoo Ranger, check out this cinematic campaign next:
About New Belgium:
New Belgium Brewing was co-founded in 1991 in Fort Collins, Colo., by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. Over the past three decades, New Belgium has turned that ethos into a unique Human-Powered Business model through practices that were and still are rare in the business world: fully paid healthcare premiums for coworkers who need the support, living wage compensation, open-book management, renewable energy sourcing, a free onsite medical clinic and physician, a deep commitment to philanthropy and advocacy, and much more. Learn more at newbelgium.com.
About Exverus Media
Founded in 2014, Exverus is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust.