Adweek awarded the multichannel CPG campaign for Best Use of Mobile Media.
(August 20, 2024) Exverus Media's CPG marketing campaign for Stella & Chewy's, "America's Next Top Petfluencer", has been awarded Adweek Media Plan of the Year 2024 for Best Use of Mobile among campaigns of its size.
The raw pet food brand needed to expand into big-box retailers while maintaining strong relationships with the neighborhood pet stores that launched it. So their longtime media planning team at Exverus designed a multi-channel sweepstakes that would drive customers into their local pet stores.
Excerpt from Adweek:
Digital ads encouraged people to submit their cutest pet photos for a chance to win a prize package. Exverus worked with social influencers and boosted posts targeting pet parents...while QR codes sent people on scavenger hunts to their neighborhood pet shops.
Contest participation reached 75%, triple the benchmark. The campaign reached 16.8 million target consumers and lifted foot traffic by 33%! Thousands of entrants opted in to future promotions, collecting invaluable first-party data.
To see more of our work with Stella & Chewy's, check out this AR-integrated campaign next:
About Exverus Media
Founded in 2014, Exverus is a Los Angeles media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust.
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