Exverus Finalist for Global Festival of Media Awards 2025

Honey Stinger omnichannel media plan shortlisted for Best Independent Agency Campaign and Best Retail Media Campaign

Exverus Media congratulates our Honey Stinger media planning and performance marketing teams (led by VP Tasha Day, Media Director Ryan Schuster, and Director of Programmatic & E-Commerce Sean Edwards) for being honored as finalists for the 2025 Festival of Media Global Awards.

The Honey Stinger: Marathons to Mainstream campaign has been shortlisted for Best Campaign by an Independent Agency and Best Retail Media Campaign alongside legacy advertising agencies worldwide.

Challenged with expanding the brand's audience from elite athletes to everyday exercisers, we partnered with fitness influencers to demonstrate using Honey Stinger products in daily routines, moved into programmatic audio advertising before any competitors, ran shoppable social media ads and multi-retailer display units driving customers to buy from their preferred store without clicking away, invested heavily in Amazon on- and offsite, and built giant Honey Stinger towers in Target stores nationwide. As a result, we helped drive a 20% increase in annual revenue, nearly 3x our goal!

"Once again the breadth of work from all corners of the world has been fantastic and the final juries will be in for some tough debates, deliberations and discussions when choosing their winners. One thing is for sure the standard of work - no matter the budget - has once again improved. It's wonderful to see." - Leah Mellard, Awards Manager, Festival of Media

Launched in 2007, the Festival of Media Global Awards is the original and flagship awards program created to give the global media industry a dedicated platform to celebrate its most outstanding work. Each year our esteemed juries come together to debate, deliberate, and ultimately recognize the best campaigns from every corner of the world.

The jury, which includes global clients from brands including COTY, Coca-Cola, Amazon, Boots,

American Express, Emirates and Expedia spent the last three weeks reading through and marketing the submissions as part of the first-round judging process. Next month they will come together for a number of sessions as part of the final round of judging.

The winners of the Festival of Media Global Awards 2025 will be announced at an award ceremony in UM's HQ in London at 16 Old Bailey on 12th June. Tickets are free of charge and you can register here.