DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
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News & Resources
Jul 232 min read
Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
Jun 244 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
Jun 133 min read
3 Takeaways from CTV Advertising Days LA 2024
The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.
Jun 122 min read
How to Privacy-Proof Your Brand's CTV Advertising Strategy
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
May 83 min read
Programmatic Audio: A Mic for Your Brand
Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.
May 15 min read
Programmatic Advertising in 2024: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
Apr 163 min read
Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
Apr 113 min read
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
Feb 13 min read
Shoppable CTV Ads: Are Buyers Ready for T-Commerce?
Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.
Jan 42 min read
Ad-Supported Streaming is On for 2024
For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.
Oct 4, 20233 min read
Audio Ads: The Rockstars of Media
Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.
Jul 25, 20232 min read
TikTok Beats Streamers for Under-30 Audience
Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.
Jun 26, 20232 min read
Amazon Prime Video Plans Ad-Supported Tier
Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.
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