4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
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News & Resources
Sep 174 min read
How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
Aug 294 min read
Click and mortar retail: In-store is back in style
How brands can cash in on click and mortar retail, enticing shoppers in-store and online.
Jul 143 min read
Back to School Marketing in 2024
It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.
Jun 244 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
May 294 min read
Mobile Advertising & M-Commerce Tips for Brands
Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.
May 232 min read
Exverus Wins WARC Award for Path to Purchase
Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.
Apr 14 min read
Retail Media Networks in 2024: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.
Mar 191 min read
Exverus Media Hires E-Commerce Manager Christina Kim
Exverus Media hires E-commerce Manager Christina Kim to oversee its robust retail media division.
Dec 11, 20235 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
Nov 27, 20231 min read
Exverus Hires Hillary Kupferberg as VP of Performance Marketing
Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.
Nov 15, 20231 min read
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
Oct 31, 20233 min read
How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
Sep 8, 20232 min read
Retail Media in 2023: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
Aug 31, 20232 min read
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
Jun 2, 20232 min read
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
May 16, 20231 min read
Achieve Retail and Social Media Symbiosis | Adweek
Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.
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