4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
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News & Resources
Oct 213 min read
How to Fix Your Video Marketing Campaigns for 2025
Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.
Oct 112 min read
Exverus wins Best Alcoholic Beverage Marketing Award 2024
Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.
Sep 34 min read
DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
Aug 192 min read
Exverus & Voodoo Ranger Win Media Plan of the Year 2024
Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.
Aug 123 min read
Programmatic Bidding: How to Safely Scale Your Ads
What are the types of programmatic bidding exchanges, and how can they be transacted in safely?
Jul 143 min read
Back to School Marketing in 2024
It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.
Jun 244 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
Jun 133 min read
3 Takeaways from CTV Advertising Days LA 2024
The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.
May 15 min read
Programmatic Advertising in 2024: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
Apr 163 min read
Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
Apr 113 min read
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
Apr 14 min read
Retail Media Networks in 2024: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.
Feb 13 min read
Shoppable CTV Ads: Are Buyers Ready for T-Commerce?
Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.
Jan 42 min read
Ad-Supported Streaming is On for 2024
For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.
Jun 26, 20232 min read
Amazon Prime Video Plans Ad-Supported Tier
Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.
Mar 20, 20221 min read
Digiday | Programmatic Marketing Feature
Exverus received a glowing, feature-length review of our programmatic marketing success from Michael Burgi, Senior Editor at Digiday.
Jul 11, 20211 min read
Morning Brew | Streaming Ads
Talia Arnold lent her expertise on streaming ads to a Marketing Brew article about frequency caps.
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