Media planning is a marathon, not a sprint
Learn from one CPG brand that turned a sales dip into sustained growth with long-term media planning strategies.
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News & Resources
Nov 45 min read
Rethink your marketing benchmarks for 2025 campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
Jun 173 min read
Sustainable Advertising: 5 Ways Brands & Agencies Can Help
How brands and agencies can build a more sustainable advertising industry.
May 202 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
Apr 14 min read
Retail Media Networks in 2024: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.
Mar 293 min read
Personalization in Marketing: Importance & Examples
Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.
Mar 181 min read
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.
Mar 83 min read
Sonic Branding Definition and Examples for Marketers
Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.
Feb 292 min read
How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
Feb 222 min read
Superior KPIs: Ditch the Tired Marketing Metrics
The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
Feb 163 min read
Experiential Marketing Campaigns: Why Your Brand Needs Them
Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.
Nov 15, 20231 min read
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
Oct 4, 20233 min read
Audio Ads: The Rockstars of Media
Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.
Sep 29, 20233 min read
Creative Diversification: How Visuals Give Ads Authenticity
In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.
Aug 16, 20233 min read
Brand Marketers, Avoid the Trap of Short-Termism
How to avoid the marketing trap of short-termism, which hurts your brand in the long run.
Jun 8, 20232 min read
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
Jun 2, 20232 min read
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
Dec 7, 20212 min read
Three Ways to Create Your Brand's Audio Identity
Let's be honest: design, logos, colors, and other visually pleasing marketing materials are a lot of fun to create. However, the rise and...
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