Aug 223 minMarketing mix modeling or MTA: Which analysis is best for your campaign?Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
Aug 123 minProgrammatic Bidding: How to Safely Scale Your AdsWhat are the types of programmatic bidding exchanges, and how can they be transacted in safely?
May 173 min3 Paid Search Tips from MediaPost Summit 2024To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.
May 83 minProgrammatic Audio: A Mic for Your BrandContextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.
May 15 minProgrammatic Advertising in 2024: FAQs for CMOsA quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
Feb 292 minHow Could Generative AI Transform Media Planning?Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
Jan 102 minGenerative Engine Optimization: Is GEO the New SEO?What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.
Dec 11, 20235 minTop 5 Paid Media Trends for 2024The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
Aug 21, 20232 minExverus Launches AI Chatbot Recipe-Picker for John Soules FoodsThe rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.
Jun 8, 20232 minChatGPT Launches Brand Plug-insChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
May 9, 20232 minRoku Reformulates Digital Ad Buying with Contextual AIRoku adds contextual AI to its advertising platform for more personalized consumer targeting.