Articles

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

By bringing supplement brand Theralogix to forums where consumers seek health info, Exverus helped spike e-commerce sales in Q4 2024.

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2025.

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Social media overtakes the search engine for primary brand discovery; here's why.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Chris Cheever joins the Exverus Media team as Paid Social Media Manager working across all client projects.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.

Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?