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Articles


Advertising on Meta: Reels Rule 2025
Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.
3 min read


Social commerce in 2025: With or without TikTok
Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2025.
3 min read

TikTok Shop: What Marketers Need to Know
TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.
2 min read


MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.
1 min read
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