Articles

Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

Retail media networks can influence your target audience at every step in the purchase journey.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.

Gain inspiration for collecting zero party data from this successful case study.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

Location data ad tech helps you serve your target consumers where they are.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.