performance marketing | Exverus Media

Search Bidding Exploration (SBE): Google's next trick for advertisers

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

2 min read

Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.

1 min read

Exverus President Bill Durrant wrote an op-ed in MediaPost explaining why performance media no longer works the way it used to.

1 min read