Search Bidding Exploration (SBE): Google's next trick for advertisers
Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.
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Articles
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Exverus Hires Hillary Kupferberg as VP of Performance Marketing
Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.
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MediaPost | Performance Media
Exverus President Bill Durrant wrote an op-ed in MediaPost explaining why performance media no longer works the way it used to.
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