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Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.