Media planning is a marathon, not a sprint
Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies
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Articles
Exverus Staff
Nov 133 min read
4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
150
Exverus Staff
Nov 45 min read
Rethink your marketing benchmarks for 2025 campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
70
Exverus Staff
Oct 112 min read
Exverus wins Best Alcoholic Beverage Marketing Award 2024
Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.
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Exverus Staff
Sep 252 min read
Exverus & Theralogix campaign builds access to women's health info
Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.
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Exverus Staff
Sep 131 min read
Exverus Media Hires Vanessa Pinzon, Nick Perez, Joe Traynor
The new assoc. media directors & e-commerce expert join Exverus Media from larger agencies.
150
Exverus Staff
Aug 223 min read
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
450
Exverus Staff
Aug 192 min read
Exverus & Voodoo Ranger Win Media Plan of the Year 2024
Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.
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Exverus Staff
Aug 191 min read
Exverus, Stella & Chewy's Win Media Plan of the Year 2024
Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.
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Exverus Staff
Jul 302 min read
Exverus is 3x Ad Age Small Agency of the Year
Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.
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Exverus Staff
Jul 232 min read
Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
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Exverus Staff
Jul 103 min read
How to Advertise on YouTube Podcast Channels in 2024
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?
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Exverus Staff
Jun 244 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
340
Exverus Staff
May 202 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
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Exverus Staff
May 141 min read
Talia Arnold of Exverus Media Named Adweek Media All-Star 2024
Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.
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Exverus Staff
Apr 151 min read
Exverus Hires Media Planning Supervisor Melanie Mogey
Melanie Mogey will supervise media planning and buying on the Dymatize account.
290
Exverus Staff
Apr 113 min read
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
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Exverus Staff
Apr 14 min read
Retail Media Networks in 2024: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.
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Exverus Staff
Mar 282 min read
Exverus' Tasha Day Wins Campaign US Media Buyer/Planner of 2024
Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!
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Exverus Staff
Feb 292 min read
How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
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