Articles

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

The new assoc. media directors & e-commerce expert join Exverus Media from larger agencies.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Melanie Mogey will supervise media planning and buying on the Dymatize account.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Retail media networks can influence your target audience at every step in the purchase journey.