Articles

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Melanie Mogey will supervise media planning and buying on the Dymatize account.

Retail media networks can influence your target audience at every step in the purchase journey.

Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Location data ad tech helps you serve your target consumers where they are.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.