Articles

5 ways the world's top brands deal with seasonality in marketing and keep cash flowing all year long.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Retail media networks can influence your target audience at every step in the purchase journey.

The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.