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Articles


Unified commerce strategies for modern brands (2025)
How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere
3 min read

Theralogix enters the Reddit chat
By bringing supplement brand Theralogix to forums where consumers seek health info, Exverus helped spike e-commerce sales in Q4 2024.
2 min read


Hillary Kupferberg on connecting retail media & CTV with sales
Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.
1 min read


Social commerce in 2025: With or without TikTok
Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2025.
3 min read


Exverus Wins Best Retail Media Campaign at Festival of Media 2024
Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.
2 min read


How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
4 min read


Exverus Media Hires Vanessa Pinzon, Nick Perez, Joe Traynor
The new assoc. media directors & e-commerce expert join Exverus Media from larger agencies.
1 min read


Click and mortar retail: In-store is back in style
How brands can cash in on click and mortar retail, enticing shoppers in-store and online.
4 min read


Exverus, Stella & Chewy's Win Media Plan of the Year 2024
Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.
1 min read


Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
2 min read


CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
4 min read


Mobile Advertising & M-Commerce Tips for Brands
Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.
4 min read


Exverus Wins WARC Award for Path to Purchase
Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.
2 min read

Retail Media Networks in 2025: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.
4 min read

TikTok Shop: What Marketers Need to Know
TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.
2 min read


Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
5 min read


Exverus Hires Hillary Kupferberg as VP of Performance Marketing
Hillary Kupferberg oversees Exverus' retail media, programmatic, search, & social teams.
1 min read

Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
1 min read

How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.
3 min read

Retail Media in 2023: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
2 min read
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