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Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Exverus Media and 5&2 Studios took over Times Square with The Chosen The Last Supper portraits by Annie Leibovitz.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.