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Articles


URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
2 min read


Exverus Launches AI Chatbot Recipe-Picker for John Soules Foods
The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.
2 min read

Digiday | Generation Zennial
Digiday exclusively published our research on Generation Zennial, which most marketers misunderstand.
1 min read

Digiday | Programmatic Marketing Feature
Exverus received a glowing, feature-length review of our programmatic marketing success from Michael Burgi, Senior Editor at Digiday.
1 min read
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