Articles

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

How can attention metrics optimize ad campaigns, and are they worth the cost?

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Gain inspiration for collecting zero party data from this successful case study.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

Location data ad tech helps you serve your target consumers where they are.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.

Build lifelong customer loyalty with three easy mobile commerce techniques.