Rethink your marketing benchmarks for 2025 campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
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Articles
3 min read
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
4 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.
2 min read
How to Privacy-Proof Your Brand's CTV Advertising Strategy
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
2 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
2 min read
Attention Metrics in Advertising
How can attention metrics optimize ad campaigns, and are they worth the cost?
3 min read
CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
3 min read
Personalization in Marketing: Importance & Examples
Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.
2 min read
How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
2 min read
Superior KPIs: Ditch the Tired Marketing Metrics
The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
3 min read
Shoppable CTV Ads: Are Buyers Ready for T-Commerce?
Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.
5 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
1 min read
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
2 min read
Retail Media in 2023: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.
2 min read
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.
2 min read
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
2 min read
Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
1 min read
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
1 min read
MarTech Series | Cookie-less Marketing
Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.
2 min read
How Mobile Commerce Builds Brand Loyalty
Build lifelong customer loyalty with three easy mobile commerce techniques.
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