Articles

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Exverus wins Adweek 2024 Media Plan of the Year for excellence in programmatic advertising.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Retail media networks can influence your target audience at every step in the purchase journey.

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.