Articles

Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.

Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.

The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!

The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Cinematic, trailer-style ads play in theaters where the craft IPAs are poured.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.