Media planning is a marathon, not a sprint
Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies
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Articles
Exverus Staff
Nov 45 min read
Rethink your marketing benchmarks for 2025 campaigns
Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.
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Exverus Staff
Oct 112 min read
Exverus wins Best Alcoholic Beverage Marketing Award 2024
Exverus wins MediaPost OMMA for Best Alcoholic Beverage Marketing campaign for its work with craft beer brand New Belgium Voodoo Ranger.
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Exverus Staff
Sep 252 min read
Exverus & Theralogix campaign builds access to women's health info
Supplements brand Theralogix partners with Exverus Media for a digital campaign building women's health info access.
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Exverus Staff
Aug 191 min read
Exverus, Stella & Chewy's Win Media Plan of the Year 2024
Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.
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Exverus Staff
Jul 302 min read
Exverus is 3x Ad Age Small Agency of the Year
Ad Age's Small Agency of the Year award goes to Exverus again for growth, data-driven media effectiveness, and culture.
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Exverus Staff
Jul 232 min read
Exverus Media Wins 3 Major Accounts in H1 2024
The Los Angeles media agency expands its CPG-heavy roster to include entertainment and tech clients.
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Exverus Staff
Jul 223 min read
B2B Advertising in 2024: LinkedIn Thought Leader Ads
LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.
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Exverus Staff
Mar 293 min read
Personalization in Marketing: Importance & Examples
Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.
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Exverus Staff
Mar 282 min read
Exverus' Tasha Day Wins Campaign US Media Buyer/Planner of 2024
Exverus' Tasha Day wins Campaign US' 2024 Media Buyer and Planner of the Year!
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Exverus Staff
Feb 222 min read
Superior KPIs: Ditch the Tired Marketing Metrics
The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
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Exverus Staff
Feb 163 min read
Experiential Marketing Campaigns: Why Your Brand Needs Them
Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.
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Exverus Staff
Feb 72 min read
Voodoo Ranger Tropic Force Campaign Meets Beer Drinkers on the Big Screen
Cinematic, trailer-style ads play in theaters where the craft IPAs are poured.
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Exverus Staff
Nov 21, 20232 min read
Using AR in Advertising Campaign Drove Results for Stella & Chewy's
Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.
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Exverus Staff
Nov 15, 20231 min read
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.
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Exverus Staff
Sep 29, 20233 min read
Creative Diversification: How Visuals Give Ads Authenticity
In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.
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Exverus Staff
Aug 20, 20232 min read
Exverus Launches AI Chatbot Recipe-Picker for John Soules Foods
The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.
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Exverus Staff
May 19, 20231 min read
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
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