Articles

Exverus Staff

Oct 213 min read

How to Fix Your Video Marketing Campaigns for 2025

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Exverus Staff

Jun 133 min read

3 Takeaways from CTV Advertising Days LA 2024

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

Exverus Staff

May 173 min read

3 Paid Search Tips from MediaPost Summit 2024

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

Exverus Staff

May 16 min read

Programmatic Advertising in 2024: FAQs for CMOs

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Exverus Staff

Feb 292 min read

How Could Generative AI Transform Media Planning?

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

Exverus Staff

Feb 201 min read

Exverus Wins Adweek Breakthrough Media Agency of the Year 2024

Exverus' 53% growth YoY, campaign customization, and smart use of AI earn the title Breakthrough Media Agency of the Year by Adweek.

Exverus Staff

Jan 102 min read

Generative Engine Optimization: Is GEO the New SEO?

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.

Exverus Staff

Dec 11, 20235 min read

Top 5 Paid Media Trends for 2024

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Exverus Staff

Oct 31, 20233 min read

How to Use AI in Ecommerce to Improve Omnichannel Shopping

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Exverus Staff

Aug 20, 20232 min read

Exverus Launches AI Chatbot Recipe-Picker for John Soules Foods

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

Exverus Staff

Jun 8, 20232 min read

ChatGPT Launches Brand Plug-ins

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.