Paid Media Insights

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

New data shows people are more trusting and responsive to hyperlocal advertising by national or global brands, to the tune of billions in revenue.

Creators, coupons, and click-and-mortar shopping are the highlights of back to school media planning.

A successful media agency needs curiosity, creativity, passion, and an obsessive focus on data-proven results.

Contextual advertising boosts brand lift 5-25% & cuts CPMs 10-30%. See real examples from The Chosen, Premier Protein & Colgate with proven ROI metrics.

Maximize digital video advertising ROI with 7 strategic tips for FY26. Learn optimal frequency, UGC vs AI, shoppable CTV, and YouTube strategies.

Reddit is now a major AI answer source, so it's key for brand visibility. Our simple Reddit marketing strategy is already proving effective for brands.

Why should your brand advertise on Pinterest? What's the cost? Does it drive sales? Answers to these FAQ and 2025 platform updates.

Exverus named media agency of record for Habit Burger & Grill.

Exverus Media joining Brainlabs will establish a new standard for independent media agencies in the 21st century.

Learn how your brand can show up in generative AI product recommendations to shoppers.

In 2025, multicultural media buying is mainstream. But appealing to diverse audiences effectively still takes care, thought, and research.

Programmatic digital OOH media is getting more precise and measurable thanks to advances in AI-powered media buying platforms.

Instagram is still the most popular social platform, beating TikTok in several key marketing metrics.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

Exverus' 53% growth YoY, campaign customization, and smart use of AI earn the title Breakthrough Media Agency of the Year by Adweek.

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.