Articles

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Retail media networks can influence your target audience at every step in the purchase journey.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

Amazon Prime Day can be an enormous revenue driver -- here are 4 tips for brands.

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.

Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?