Articles

Honey Stinger media plan shortlisted for Best Independent Agency Campaign and Best Retail Media Campaign at Global Festival of Media Awards

Streaming may dominate music and podcasts, but local radio advertising is still #1 for news and sports. Here's how.

Exverus and SeenThis launch a new ad format called Social Reach, which extends vertical video across the open internet via PubMatic.

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

A growing number of Americans are choosing ad-supported streaming services over subscription models.

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Our interns get hands-on experience in all aspects of media planning and performance marketing.

How brands and agencies can build a more sustainable advertising industry.