Articles

Digital audio advertising meets in-store retail media and in-game messaging for precise targeting, sonic branding, & advanced measurement.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Our interns get hands-on experience in all aspects of media planning and performance marketing.

How brands and agencies can build a more sustainable advertising industry.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

How can attention metrics optimize ad campaigns, and are they worth the cost?

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.