Search Bidding Exploration (SBE): Google's next trick for advertisers
Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.
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Articles
3 min read
4 CTV Advertising Trends to Watch in 2025
CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.
3 min read
Sports Podcasts: An Advertising Homerun
Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.
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Programmatic DOOH: OOH media with programmatic advantages
Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.
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DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
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Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
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Exverus, Stella & Chewy's Win Media Plan of the Year 2024
Exverus wins the 2024 Adweek Media Plan of the Year award for Best Use of Mobile Media over $500K.
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Programmatic Bidding: How to Safely Scale Your Ads
What are the types of programmatic bidding exchanges, and how can they be transacted in safely?
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B2B Advertising in 2024: LinkedIn Thought Leader Ads
LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.
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How to Advertise on YouTube Podcast Channels in 2024
YouTube podcast channels are wildly popular, so how can brands advertise there effectively?
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Exverus 2024 Summer Advertising Internship
Our interns get hands-on experience in all aspects of media planning and performance marketing.
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Sustainable Advertising: 5 Ways Brands & Agencies Can Help
How brands and agencies can build a more sustainable advertising industry.
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How to Privacy-Proof Your Brand's CTV Advertising Strategy
Data privacy regulation on CTV advertising is tightening; brands must be prepared.
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Alternative Marketing Campaign Ideas & Examples
Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.
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Mobile Advertising & M-Commerce Tips for Brands
Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.
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Programmatic Audio: A Mic for Your Brand
Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.
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Programmatic Advertising in 2025: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
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Attention Metrics in Advertising
How can attention metrics optimize ad campaigns, and are they worth the cost?
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Live Sports Advertising: A Slam Dunk for Brands
Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.
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CTV and DOOH: An Unlikely Power Couple
CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.
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