top of page
Articles
Paid search advertising is in its AI era
How brands need to adapt their paid search advertising strategy for AI to outrank and outsell in 2025.
4 min read
Search Bidding Exploration (SBE): Google's next trick for advertisers
Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.
2 min read
How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
4 min read
Back to School Marketing in 2024
It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.
3 min read
Social is the New Search Engine: What Brands Should Know
Social media overtakes the search engine for primary brand discovery; here's why.
2 min read
3 Paid Search Tips from MediaPost Summit 2024
To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.
3 min read
Generative Engine Optimization: Is GEO the New SEO?
What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.
3 min read
bottom of page