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Articles
100M People Use AR to Shop. Is Your Brand Missing Out?
What Snapchat’s AR Adoption Means for Marketers Augmented Reality (AR) is set to become a core focus in the coming years for brands and...
1 min read
How to Tell if Ad Repetition is Hurting Your Brand
How to Tell if Ad Repetition is Hurting Your Brand With the rise and rapid growth of OTT platforms, added with the death of cookies, ad...
1 min read
Scaling Brand Conversions With Pinterest
Scaling Brand Conversions With Pinterest Pinterest may not be the most popular social media platform, but with a massive boost in usage...
2 min read
5 Facebook Insights Every Marketer Should Know
5 Facebook Insights Every Marketer Should Know According to Oberlo, an online learning platform, Facebook continues to be the most used...
2 min read
Walking the Thin Line Between Ad Relevance & Privacy
Walking the Thin Line Between Ad Relevance & Privacy Consumers don’t treat privacy logically. They are wary of brands tapping into their...
2 min read
Using a CDP: How To Get the Most Value Out of Your Customer Data
Using a CDP: How To Get the Most Value Out of Your Customer Data In recent years, Customer Data Platforms (CDPs) have become more...
1 min read
What Your Brand Can Learn From Walmart's Evolving Marketing Strategy
What Your Brand Can Learn From Walmart's Evolving Marketing Strategy The most prominent challenge marketers faced in the past year was...
2 min read
The 5 Instagram Ad Mistakes Your Brand Should Avoid
The 5 Instagram Ad Mistakes Your Brand Should Avoid According to statista.com, Instagram is the fifth most popular social media platform...
2 min read
What the Best Social Content Has in Common
What the Best Social Content Has in Common It’s no secret that social media has become the most popular way for audiences to interact...
2 min read
Choosing Search vs. Social
Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and...
2 min read
How to Measure Consumer Attention: 3 Tips
How to Measure Consumer Attention: 3 Tips Consumer attention is shorter than ever, which is why it's critical for marketers to measure...
2 min read
Data-Driven Creative: You Have The Data, Let's Use It!
Data-Driven Creative: You Have The Data, Let's Use It! When programmatic media came about several years ago, the push was for relevant,...
2 min read
Why Your Brand Needs Inclusivity In Advertising
Inclusivity in advertising is imperative to consider, as data shows most consumers trust brands representing diversity in their ads.
2 min read
Making The Most of Paid Media During Recession
Making The Most of Paid Media During Recession According to IAB’s Coronavirus Ad Spend Impact report, 70% of media buyers have changed...
1 min read
Adweek | Media Plan of the Year
Exverus Media's campaign for MasterClass, "Anna Wintour: How to Be a Boss", is awarded an Adweek 2020 Media Plan of the Year!
1 min read
Livestreaming + Social Commerce + You = ?
Livestreaming + Social Commerce + You = ? Are you ready for the shoppable, always-live future? With the announcement this week that...
1 min read
Ad Age | Small Agency of the Year
Exverus Media is named the 2020 Silver Small Agency of the Year: Media by Ad Age! Read our full-length editorial celebrating the win.
1 min read
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