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Articles
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
2 min read
Pinterest Ads' New Challenger Identity is Working
Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?
2 min read
Campaign | Post-Cookie UX
Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.
1 min read
Achieve Retail and Social Media Symbiosis | Adweek
Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.
1 min read
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
2 min read
Digiday | Generation Zennial
Digiday exclusively published our research on Generation Zennial, which most marketers misunderstand.
1 min read
MediaPost | Performance Media
Exverus President Bill Durrant wrote an op-ed in MediaPost explaining why performance media no longer works the way it used to.
1 min read
Digiday | Programmatic Marketing Feature
Exverus received a glowing, feature-length review of our programmatic marketing success from Michael Burgi, Senior Editor at Digiday.
1 min read
MarTech Series | Cookie-less Marketing
Exverus Managing Director Talia Arnold lent her expertise to MarTech Series in a guest article on cookie-less marketing for the future.
1 min read
Three Ways to Create Your Brand's Audio Identity
Let's be honest: design, logos, colors, and other visually pleasing marketing materials are a lot of fun to create. However, the rise and...
2 min read
Taking a Stance with Your Media Dollars to Grow Sales
Like consumers, brands can vote with their dollars, and that is precisely what they've been doing lately to align their media spends with...
2 min read
How Google AMP Impacts SEO: The Good and Bad for Marketers
According to multiple studies (and our own experience), mobile traffic has grown exponentially in daily media consumption over the last...
1 min read
Three Tips for Targeted Customer Acquisition Marketing
Putting out messages and hoping to be found by potential customers isn’t the best strategy, particularly in today’s digital age. However,...
1 min read
Online gift guides are playing a bigger role for brands
The holiday season is almost upon us, so now is the time to consider where your brand will show up during the most competitive time of...
1 min read
How Mobile Commerce Builds Brand Loyalty
Build lifelong customer loyalty with three easy mobile commerce techniques.
2 min read
People Love Gaming - and They Don't Mind Ads
The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...
1 min read
Consumer Consciousness Grows - Is Your Brand Growing With It?
The pandemic has changed consumer awareness of brand commitment to sustainability and environmental impact. What was once a nice-to-have...
1 min read
Boost Your Brand’s Visibility with a Unified Paid Search and SEO Strategy
In an era of constant change, the trends that you were using to guide your company’s digital marketing strategy may now be unraveling....
1 min read
Brands Are Buying Cell Phone Data?
In lieu of the impending death of the cookie, brands have been getting creative about how to use their first-party data to replace...
1 min read
Morning Brew | Streaming Ads
Talia Arnold lent her expertise on streaming ads to a Marketing Brew article about frequency caps.
1 min read
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