Articles

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

Our interns get hands-on experience in all aspects of media planning and performance marketing.

Social media overtakes the search engine for primary brand discovery; here's why.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

How brands and agencies can build a more sustainable advertising industry.

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

Talia Arnold of Exverus Media is a 2024 Adweek Media All-Star.

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

How can attention metrics optimize ad campaigns, and are they worth the cost?

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.