Articles

Instagram is still the most popular social platform, beating TikTok, and advertising on Meta is still a strong bet.

By bringing supplement brand Theralogix to forums where consumers seek health info, Exverus helped spike e-commerce sales in Q4 2024.

Instagram, Pinterest, and experiential activations will bring social commerce alive with or without TikTok in 2025.

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Learn the newest creative innovations and tips for your next Snapchat ads campaign.

LinkedIn has expanded its B2B advertising offerings with Thought Leader Ads.

Social media overtakes the search engine for primary brand discovery; here's why.

Enter the group chat: marketing to Gen Z requires brands to look outside traditional social media platforms.

Chris Cheever joins the Exverus Media team as Paid Social Media Manager working across all client projects.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

Social media advertisers will need to get creative to reach users in the fediverse. Here are a few ideas.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

Exverus has been on Threads since Day 1 (@exverus), and we've stitched together a few tips for brands and marketers.

Could Pinterest Ads pose a real threat to Meta and TikTok as an e-commerce marketing channel?

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.