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Articles
2 min read
Search Bidding Exploration (SBE): Google's next trick for advertisers
Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.
4 min read
How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
4 min read
DV360: What top brands know about Google's DSP
Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.
2 min read
Social is the New Search Engine: What Brands Should Know
Social media overtakes the search engine for primary brand discovery; here's why.
2 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
3 min read
3 Paid Search Tips from MediaPost Summit 2024
To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.
1 min read
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.
2 min read
Superior KPIs: Ditch the Tired Marketing Metrics
The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
2 min read
Generative Engine Optimization: Is GEO the New SEO?
What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.
5 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
2 min read
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
1 min read
Boost Your Brand’s Visibility with a Unified Paid Search and SEO Strategy
In an era of constant change, the trends that you were using to guide your company’s digital marketing strategy may now be unraveling....
1 min read
Four New Tools From Google Will Grow Your Brand
During the Google Marketing Live event in 2021, the tech giant showcased its machine learning tools and ambitions. Here’s what the team...
2 min read
Choosing Search vs. Social
Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and...
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