How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.
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Articles
Exverus Staff
Jul 22 min read
Social is the New Search Engine: What Brands Should Know
Social media overtakes the search engine for primary brand discovery; here's why.
270
Exverus Staff
May 202 min read
URL Mapping: Bridging Brand & Performance Marketing Data
URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.
120
Exverus Staff
May 173 min read
3 Paid Search Tips from MediaPost Summit 2024
To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.
130
Exverus Staff
Mar 181 min read
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.
180
Exverus Staff
Feb 222 min read
Superior KPIs: Ditch the Tired Marketing Metrics
The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.
300
Exverus Staff
Jan 102 min read
Generative Engine Optimization: Is GEO the New SEO?
What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.
240
Exverus Staff
Dec 11, 20235 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
990
Exverus Staff
Jun 8, 20232 min read
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
290
Jack Win
Aug 16, 20211 min read
Boost Your Brand’s Visibility with a Unified Paid Search and SEO Strategy
In an era of constant change, the trends that you were using to guide your company’s digital marketing strategy may now be unraveling....
180
Jack Win
Aug 2, 20211 min read
Four New Tools From Google Will Grow Your Brand
During the Google Marketing Live event in 2021, the tech giant showcased its machine learning tools and ambitions. Here’s what the team...
130
Aaron Silva
Mar 21, 20212 min read
Choosing Search vs. Social
Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and...
160
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