Articles

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

Social media overtakes the search engine for primary brand discovery; here's why.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

In an era of constant change, the trends that you were using to guide your company’s digital marketing strategy may now be unraveling....

During the Google Marketing Live event in 2021, the tech giant showcased its machine learning tools and ambitions. Here’s what the team...

Choosing Search vs. Social It’s an age-old (er, decade old) battle: Paid Search vs. Social Media. While they both have advantages and...