Articles

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.

Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.

How brands can cash in on click and mortar retail, enticing shoppers in-store and online.

It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

Retail media networks can influence your target audience at every step in the purchase journey.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Gain inspiration for collecting zero party data from this successful case study.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

Location data ad tech helps you serve your target consumers where they are.

In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.

Amazon Prime Day can be an enormous revenue driver -- here are 4 tips for brands.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.

Exverus VP Sifat Ullah published a full article in Adweek on the pros and cons of retail and social media and how to make the most of each.