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Articles


3 min read
Unified commerce strategies for modern brands (2025)
How our retail media and e-commerce experts build cohesive shopping experiences for brands that meet audiences everywhere


1 min read
Hillary Kupferberg on connecting retail media & CTV with sales
Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.


2 min read
Exverus Wins Best Retail Media Campaign at Festival of Media 2024
Exverus Media has won the Best Retail Media category at the Festival of Media North America Awards for Premier Nutrition: Winning Prime Day.


4 min read
How to bolster your retail media search ROI
Mastering your retail media search strategy can persuade shoppers already in a purchasing mindset.


4 min read
Click and mortar retail: In-store is back in style
How brands can cash in on click and mortar retail, enticing shoppers in-store and online.


3 min read
Back to School Marketing in 2024
It's not just backpacks and paper; any CPG brand can tap into back-to-school spending.


4 min read
CTV and Retail Media Networks Forge Powerful Partnerships
Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.


4 min read
Mobile Advertising & M-Commerce Tips for Brands
Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.


2 min read
Exverus Wins WARC Award for Path to Purchase
Los Angeles media agency awarded for ingenious path to purchase advertising campaign by WARC.

4 min read
Retail Media Networks in 2025: Full-Funnel Marketing
Retail media networks can influence your target audience at every step in the purchase journey.

1 min read
The Marketing Funnel is Dead
Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

2 min read
TikTok Shop: What Marketers Need to Know
TikTok Shop promises the full e-commerce funnel on one page, but not all brands are on board yet.


5 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

1 min read
Zero Party Data: One Brilliant Collection Strategy
Gain inspiration for collecting zero party data from this successful case study.

3 min read
How to Use AI in Ecommerce to Improve Omnichannel Shopping
Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

2 min read
Retail Media in 2023: A Full-Funnel Marketing Strategy
Retail media is not just the final touchpoint; it also enables personalization, lifts brand awareness, and retargets with ease.

2 min read
Why Your Media Strategy Needs Location Data
Location data ad tech helps you serve your target consumers where they are.


1 min read
MediaPost | Social Commerce
In a MediaPost op-ed, Exverus President Bill Durrant explains why social commerce is poised to explode.


3 min read
Winning Prime Day? Avoid These Mistakes
Amazon Prime Day can be an enormous revenue driver -- here are 4 tips for brands.


2 min read
Should Your Brand Offer Loyalty Programs?
Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.
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