Articles

3 min read

Shoppable CTV Ads: Are Buyers Ready for T-Commerce?

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.

2 min read

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.

5 min read

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

2 min read

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

3 min read

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

3 min read

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

1 min read

Sean Edwards of Exverus Media explains via Adweek why food and beverage brands should advertise on YouTube.

2 min read

Data shows TikTok beats all the TV networks and streamers for the under-30 audience. Media buyers, adjust accordingly.

2 min read

Amazon Prime Video will soon offer an ad-supported streaming service, giving brands a huge new set of advertising inventory.

2 min read

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.