Articles

3 min read

4 CTV Advertising Trends to Watch in 2025

CTV advertising in 2025 will bring better contextual targeting, retail media integrations, YouTube domination, & live sports spots.

3 min read

Audio

Sports Podcasts: An Advertising Homerun

Sports fans love podcasts! Take advantage of the built-in trust and sonic branding opportunity for your next paid media campaign.

Programmatic DOOH: OOH media with programmatic advantages

3 min read

Out of Home

Programmatic DOOH: OOH media with programmatic advantages

Buying programmatic DOOH offers stronger ROI, more precise targeting, and easier measurement.

DV360: What top brands know about Google's DSP

4 min read

Programmatic

DV360: What top brands know about Google's DSP

Google DV360 is a programmatic advertising DSP for brands with smaller ad budgets. Avoid these mistakes to make the most of yours.

3 min read

Programmatic

Programmatic Bidding: How to Safely Scale Your Ads

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

How to Advertise on YouTube Podcast Channels in 2024

3 min read

Programmatic

How to Advertise on YouTube Podcast Channels in 2024

YouTube podcast channels are wildly popular, so how can brands advertise there effectively?

CTV and Retail Media Networks Forge Powerful Partnerships

4 min read

Programmatic

CTV and Retail Media Networks Forge Powerful Partnerships

Increasing partnerships between CTV and retail media networks offer advertisers wide reach and first-party data.

Sustainable Advertising: 5 Ways Brands & Agencies Can Help

3 min read

Programmatic

Sustainable Advertising: 5 Ways Brands & Agencies Can Help

How brands and agencies can build a more sustainable advertising industry.

3 Takeaways from CTV Advertising Days LA 2024

3 min read

Programmatic

3 Takeaways from CTV Advertising Days LA 2024

The titans of CTV advertising gathered in LA to discuss AI, frequency, fragmentation, ad fatigue, and more.

2 min read

Programmatic

How to Privacy-Proof Your Brand's CTV Advertising Strategy

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

Alternative Marketing Campaign Ideas & Examples

4 min read

Out of Home

Alternative Marketing Campaign Ideas & Examples

Alternative marketing channels like DOOH, experiential, and cinematic media stand out from the scroll.

Mobile Advertising & M-Commerce Tips for Brands

4 min read

Retail Media

Mobile Advertising & M-Commerce Tips for Brands

Mobile advertising campaigns must be built with m-commerce in mind - here are some examples.

2 min read

Programmatic

URL Mapping: Bridging Brand & Performance Marketing Data

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

3 min read

Audio

Programmatic Audio: A Mic for Your Brand

Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.

6 min read

Programmatic

Programmatic Advertising in 2025: FAQs for CMOs

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Live Sports Advertising: A Slam Dunk for Brands

3 min read

Programmatic

Live Sports Advertising: A Slam Dunk for Brands

Programmatic buying and enormous reach make live sports advertising a slam dunk for brands.

3 min read

Programmatic

CTV and DOOH: An Unlikely Power Couple

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

1 min read

Brand Building

The Marketing Funnel is Dead

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Shoppable CTV Ads: Are Buyers Ready for T-Commerce?

3 min read

Programmatic

Shoppable CTV Ads: Are Buyers Ready for T-Commerce?

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.

2 min read

Programmatic

Ad-Supported Streaming is On for 2024

For brands, the rise of ad-supported streaming offers a broad canvas to tell stories to a receptive audience.