Articles

Build lifelong customer loyalty with three easy mobile commerce techniques.

The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...

The future of advertising? QR codes. And it’s about time. The pandemic brought on a newfound appreciation for the functionality of QR...

A recent survey conducted by MoEngaged uncovered details into what consumers are actually looking for when it comes to privacy. The...

In lieu of the impending death of the cookie, brands have been getting creative about how to use their first-party data to replace...

Walking the Thin Line Between Ad Relevance & Privacy Consumers don’t treat privacy logically. They are wary of brands tapping into their...

Using a CDP: How To Get the Most Value Out of Your Customer Data In recent years, Customer Data Platforms (CDPs) have become more...

How to Measure Consumer Attention: 3 Tips Consumer attention is shorter than ever, which is why it's critical for marketers to measure...

Data-Driven Creative: You Have The Data, Let's Use It! When programmatic media came about several years ago, the push was for relevant,...