Articles

2 min read

Roku Reformulates Digital Ad Buying with Contextual AI

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.

2 min read

Build lifelong customer loyalty with three easy mobile commerce techniques.

1 min read

The next frontier for ads may very well be mobile gaming. Sound far-fetched? A Deloitte Digital survey shows that more than 70% of Gen Z...

1 min read

In lieu of the impending death of the cookie, brands have been getting creative about how to use their first-party data to replace...

2 min read

Walking the Thin Line Between Ad Relevance & Privacy Consumers don’t treat privacy logically. They are wary of brands tapping into their...

1 min read

Using a CDP: How To Get the Most Value Out of Your Customer Data In recent years, Customer Data Platforms (CDPs) have become more...

2 min read

How to Measure Consumer Attention: 3 Tips Consumer attention is shorter than ever, which is why it's critical for marketers to measure...

2 min read

Data-Driven Creative: You Have The Data, Let's Use It! When programmatic media came about several years ago, the push was for relevant,...