Articles

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

How brands and agencies can build a more sustainable advertising industry.

Data privacy regulation on CTV advertising is tightening; brands must be prepared.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

How can attention metrics optimize ad campaigns, and are they worth the cost?

CTV and DOOH complement each other's precise targeting, programmatic advertising, shoppable ad capabilities.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.

Shoppable CTV (or T-commerce) ads provide valuable consumer data to marketers, and viewers are tuned in.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

Integrating tech like AR in advertising campaigns can help your brand stand out from the crowd of mobile ads.

Gain inspiration for collecting zero party data from this successful case study.

Using AI in e-commerce can improve your omnichannel experience with product recs, sales copy, personalized ads, and more.

Location data ad tech helps you serve your target consumers where they are.

Exverus Media Director Ian Clark spoke to Campaign about how post-cookie UX will (or won't change) for digital consumers.

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.