Articles

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Too many CMOs think of integrated marketing communications as a theory or checklist. Here's how to adapt in 2025.

The latest report from Exverus Media shows why long-term investment, not day trading, is the best model for media planning and buying.

Case study of a CPG brand turning sales dips into sustained growth with long-term media planning strategies

Choosing the right metrics and benchmarks for your media campaigns is crucial to properly evaluating their effectiveness.

How brands and agencies can build a more sustainable advertising industry.

URL mapping helps media planners identify high-performing channels and allocate ad budgets efficiently.

Retail media networks can influence your target audience at every step in the purchase journey.

Personalization in marketing helps your customer feel seen, but it won't work unless it's informed by data.

Download our new whitepaper & build holistic marketing plans that convert better for the long run because the old marketing funnel is dead.

Gen Z is significantly responsive to sonic memes. Here's a basic sonic branding definition and examples for marketers to get inspired.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

The old marketing metrics don't tell the whole story. To truly measure campaign impact, try these three data methods.

Gen Z is bored with your ads. Wake them up and leave a lasting impact with experiential marketing campaigns.

Gain inspiration for collecting zero party data from this successful case study.

Audio ads can hold attention, tell a story, and zero in on data for any brand's marketing campaign.

In an AI-powered world, creative diversification and human connection are key to making your ad visuals stand out.

How to avoid the marketing trap of short-termism, which hurts your brand in the long run.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Loyalty programs can be hugely beneficial for both brand and customer - IF they go beyond the transaction.