How to Fix Your Video Marketing Campaigns for 2025
Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.
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Articles
Exverus Staff
Aug 223 min read
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
450
Exverus Staff
Aug 123 min read
Programmatic Bidding: How to Safely Scale Your Ads
What are the types of programmatic bidding exchanges, and how can they be transacted in safely?
200
Exverus Staff
May 173 min read
3 Paid Search Tips from MediaPost Summit 2024
To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.
130
Exverus Staff
May 83 min read
Programmatic Audio: A Mic for Your Brand
Contextual targeting & strong ad recall make programmatic audio advertising a big hit with brands.
120
Exverus Staff
May 16 min read
Programmatic Advertising in 2024: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
370
Exverus Staff
Feb 292 min read
How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
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Exverus Staff
Jan 102 min read
Generative Engine Optimization: Is GEO the New SEO?
What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.
240
Exverus Staff
Dec 11, 20235 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
990
Exverus Staff
Aug 20, 20232 min read
Exverus Launches AI Chatbot Recipe-Picker for John Soules Foods
The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.
140
Exverus Staff
Jun 8, 20232 min read
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
290
Exverus Staff
May 9, 20232 min read
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
610
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