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Articles
2 min read
Search Bidding Exploration (SBE): Google's next trick for advertisers
Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.
3 min read
How to Fix Your Video Marketing Campaigns for 2025
Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.
3 min read
Marketing mix modeling or MTA: Which analysis is best for your campaign?
Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.
3 min read
Programmatic Bidding: How to Safely Scale Your Ads
What are the types of programmatic bidding exchanges, and how can they be transacted in safely?
3 min read
3 Paid Search Tips from MediaPost Summit 2024
To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.
6 min read
Programmatic Advertising in 2025: FAQs for CMOs
A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.
2 min read
How Could Generative AI Transform Media Planning?
Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.
2 min read
Generative Engine Optimization: Is GEO the New SEO?
What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.
5 min read
Top 5 Paid Media Trends for 2024
The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.
2 min read
Exverus Launches AI Chatbot Recipe-Picker for John Soules Foods
The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.
2 min read
ChatGPT Launches Brand Plug-ins
ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.
2 min read
Roku Reformulates Digital Ad Buying with Contextual AI
Roku adds contextual AI to its advertising platform for more personalized consumer targeting.
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