Articles

Advanced media mix modeling tools give brands a clearer picture of their ad spend on business growth. Learn which ones we like best!

Exverus VP of performance marketing Hillary Kupferberg discusses retail media, CTV, and social commerce with The Current by The Trade Desk.

Google's still-secret, AI-powered search bidding exploration (SBE) tool in beta teases new testing capabilities for search engine marketers.

Video marketing in 2025 won't be all about short-form; deeper storytelling and valuable info will be key for performance.

Marketing mix modeling and multi-touch attribution are both effective ways to analyze a media campaign if you know what each one can do.

What are the types of programmatic bidding exchanges, and how can they be transacted in safely?

To succeed at paid search marketing in 2024: stay human, get social, and think big-picture.

A quick, comprehensive guide to programmatic advertising for CMOs and brand marketers.

Not just for content creation, generative AI could transform media planning, personalization, predictive analytics, and data monitoring.

What brands need to know about generative engine optimization (GEO) to prep for the future of SEO.

The hottest paid media trends in digital marketing, AI in advertising, retail media, and more.

The rich-media ad unit recommends recipes based on the user's preferences as part of a master brand campaign.

ChatGPT announces brand plug-ins, so customers asking questions receive accurate, on-brand answers. Learn how to improve your CX with AI.

Roku adds contextual AI to its advertising platform for more personalized consumer targeting.